In a society of consumers, turning into a desirable commodity is the stuff of which dreams, and fairy tales, are made.

“Beneath the dream of fame, another dream, a dream of no longer dissolving and staying dissolved in the grey, faceless and insipid mass of commodities, a dream of turning into a notable, noticed and coveted commodity, a talked about commodity, a commodity standing out from the mass of commodities, a commodity impossible to overlook, to deride, to be dismissed. In a society of consumers, turning into a desirable commodity is the stuff of which dreams, and fairy tales, are made.”

― Zygmunt Bauman, Consuming Life