Let this emptiness, this profound indifference shine out spontaneously in your smile.

“Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.”

― Jean Baudrillard, America (1986)